What Ad Airs When: Super Bowl Ads Timings Cheat Sheet

Pregame
Go Daddy – “Danica Patrick, Jillian Michaels”
Groupon

1st Quarter
Audi – “Goodnight”

2nd Quarter
:30 CarMax
:30 Teleflora – “Faith Hill”

Half-Time Show
Black Eyed Peas Headline Entertainment
Sponsored by Bridgestone

3rd Quarter
:30 BestBuy
:30 Careerbuilder
:30 CarMax
:30 Cars.com
:30 HomeAway

4th Quarter
:30 Cars.com
:60 Mercedes Benz

Postgame

Schedule Unknown
(8) :30 Anheuser Busch
(2) :30 Bridgestone
:30 Brisk
(2) Coca-Cola
(3) :30 Doritos
E*Trade
(2) :30 Go Daddy
(3) Hyundai
:60 Kia
Mars
(3) :30 PepsiMax
Pizza Hut
Skechers – “Kim Kardashian”