Host of Super Bowl XLV : Dallas Cowboys Owner Jerry Jones

RICK HORROW of NBR's BEYOND the SCOREBOARD: This is Cowboys stadium in north Texas, site of Super Bowl XLV.  It might be quiet now, but imagine the scene in just a few days, when a hundred thousand screaming fans fill the seats of this spectacular venue. They'll be glued to the action here on the field and on that scoreboard above me as the NFC and AFC champions vie for the football championship of the worlds.  It will be the first time that's ever happened in Dallas.  And for one man in particular -- Dallas Cowboys owner and general manager Jerry Jones -- having the Super Bowl here is truly a dream come true. In an interview shortly after the stadium's completion, Jones told me it was always his plan to bring the Super Bowl to north Texas and that was one of the main reasons he fought for construction of this $1.2 billion complex. Taxpayers had to cover a lot of that cost, but Jones had no doubt that after hosting a Super Bowl, this stadium would be seen as a wise investment.
        
    JERRY JONES, OWNER & GENERAL MGR., DALLAS COWBOYS:  Take tax money, you're not subsidizing. I know you say you're blind, you're not subsidizing somebody that shouldn't be subsidized. You're priming the pump, getting their intoxication with sports or their team, getting it on the move.  And they'll usually spend multiples of anything that taxpayers committed.  Now, anybody in business knows that's called leverage and knows how smart that is. In this particular case the city of Arlington, all the citizens, contributed $325 million, to a building that's going to $1.2 billion and create a lot of not only very valuable building, but a lot of revenue for the city of Arlington.
        
    JONES:  Yes. Obviously, a Super Bowl does have the attention of the eyes of the world, the event itself.  But the credibility that it gives not only the team but the venue is unquestionable. I've often been asked, what's it worth to win a Super Bowl and the numbers are staggering because they create and add to a tradition that you want to build.  And it's misplaced, I know that it is.  But they do ticker tape parades in this country for war heroes, astronauts and people that win ballgames.   Should the great teachers be there, the great creators of jobs be there, you bet, far ahead of people t hat win ballgames. But they're not.  And the facts are that that kind of interest and that kind of building (ph) can be used to really help not only communities, but help a society build.  And we all have known for a lot years that sports is a respite for hard times. But right now I hope this stadium in its own little way is a little engine of some kind of stimulus program. It certainly has been a stimulus here in Arlington while it's being built.  But I think it will be a stimulus and be an example of how it's really going to get us out of this bind we're in economically we're all sensitive about, we got to sell our way out. And we'll have to do it with people that believe there's a tomorrow and a good tomorrow.  If they do, they'll make financial commitments, borrow some money, go out and hire some people