BMW Super Bowl 2011 Ad announced

BMW will advertise at the Super Bowl 2011 according to a report on AdAge. BMW has not advertised at the Super Bowl in 10 years. BMW will have to come up with something really good to compete with its German colleges. Audi and Volkswagen have had great Super Bowl commercials last year. Audi is already confirmed to be back for Super Bowl 2011.

BMW is launching a bunch of new cars in Spring including the new BMW 6 Coupe and Convertible (photo). A Super Bowl ad is a great opportunity to give these new models a heavy sales push. BMW has not unveiled any details yet about the Super Bowl Ad. I just hope they do not run one of their rather boring image ads.

Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.

BMW to Make Comeback in Super Bowl 2011

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of launches in its history.

According to the auto manufacturer -- which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J. between 2010 and 2011, over 60% of its total inventory will be new vehicles. "We're in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact," said Stacy Morris, marketing communications manager at BMW. Among those launches are the new BMW 6 Series coupe and convertible models, the 5 Series sedan, the 2011 X3 sports utility vehicle, and the much-talked about ActiveE, BMW's electric car that bows next summer.

Ms. Morris declined to reveal details about the media buy, such as the number of spots purchased and the length of them. But she did note that the agency tasked to create the Super Bowl work will be MDC Partners' Kirshenbaum Bond Senecal & Partners. The agency referred calls to BMW.

The selection of that agency suggests BMW could be plotting to use the game, the biggest advertising event on TV, to introduce consumers to its electric vehicle. KBS&P -- which has been on the BMW roster via its digital arm, Dotglu -- is understood to have been tasked with handling the launch of the ActiveE. BMW's media-planning and buying agency is Interpublic Group of Cos.' Universal McCann.

BMW is slated to split with its lead global creative agency, Omnicom Group's GSD&M Idea City in Austin, effective Dec. 31 of this year. The agency recently initiated a breakup with BMW after a five-year run. The car maker has said it doesn't currently intend to replace Idea City's role, but will work instead with its current roster, which in addition to KBS&P and Universal McCann includes WPP's Grey.

That BMW is electing to return to the Super Bowl after 10 years is a sign that it's committing to heavily reinvesting in advertising ahead of its string of new car launches. In 2009, the automaker devoted $138 million to domestic measured media, and it's on track to surpass that this year, having spent $83 million in the first six months of 2010 alone.