When and Where
Super Bowl XLV will take place on February 6th, 2011. The game will be held at Cowboys Stadium in Arlington, Texas. The stadium has hosted other huge events, including the NBA All-Star Game. 2010 marked the second season of use for NFL football. This is the first Super Bowl to be held in Dallas. The stadium features a retractable roof to make sure weather will not be a factor on the game. Kickoff is set for 6:25 Eastern.
The Network
Fox will air Super Bowl XLV. The game will be called by Joe Buck and Troy Aikman. Chris Myers and Pam Oliver will serve as sideline reporters. As has gone on all season, former Official Vice President Mike Pereira will provide analysis on instant replay and controversial calls. The Fox pre-game show will be led by Curt Menefee. He will be joined by Terry Bradshaw, Jimmy Johnson, and Howie Long. That team hosts "Fox NFL Sunday" every week during the regular season.
As expected, Super Bowl advertising space has been a hot ticket. Among the popular brands that will run commercials are Pepsi, Busch, Doritos, and Coca-Cola. As of September, Fox stated that over 90% of the ad space had been sold. In addition to television coverage, Westwood One will provide the radio broadcast on syndicated stations.
The Event
The NFC and AFC Championship Games will determine the teams that participate in Super Bowl XLV. Those games will be held on January 23rd. The halftime show will be headlined by the Black Eyed Peas. This breaks a recent trend of classic rock acts. Ratings won't be released until after the event, but the Super Bowl figures to easily dominate ratings for the year again.
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