Hyundai's early 2011 and Super Bowl ads are a bit outside the box and are destined to provoke some curious internet chatter. The commercials have more the makings of a wacky indie film than a Super Bowl ad. They focus on the alleged "conspiracy" of what we been made to believe about compact cars. The commercials have started being aired; all leading up to Hyundai’s big Super Bowl commercial push ‘PREPARE TO BE DEPROGRAMMED 2-6-11’.
Here's an excerpt from the official release:
Hyundai’s “Snap Out of It” campaign addresses years of consumer complacency towards the compact car segment. Through a series of shorts that parody the history of compact car advertising, Hyundai tells the story of the hypnotized consumer mindset, conditioned to purchase compact cars for practicality and reliability, regardless of their uninspired design and limited innovation. Enter the all-new 2011 Elantra, a no-compromise alternative that finally screams “Snap Out of It”. These conspiracy commercials are definitely going to turn some heads during the Super Bowl.
No comments:
Post a Comment