The 193 room Aloft Dallas will become Bud Light Hotel for Super Bowl XLV weekend. The hotel will be home of the Playboy Super Bowl Party, adding a tent to the parking lot to accommodate the concerts and up to 3,500 people.
Tent areas will be transformed into current and future Playboy Club locations Las Vegas, Macau, London, South Beach and Cancun. The Vegas area will showcase a Black Jack casino, South Beach will have lifeguards on duty, dragons and Buddha will highlight Macau, you can take photos in converted traditional London red phone booths, and Mayan dancers will take over the Cancun section.
The concerts and events are split amongst five days, kicking off on Feb 3rd and going strong until the 7th. Days 1, 3-4 feature The Fray, Lifehouse, Ke$ha, Nelly, Pitbull, and Dierks Bentley with Jack Ingram. The main event on Friday, Feb 4th is private/invite only and will include Snoop Dogg, Warren G, and Flo Rida. And what’s a Playboy Party without Playmates and Models?! I don’t think you’ll have to look very hard to spot them. Hugh Hefner has to be hanging around as well with fiancée Crystal Harris.
This is going to be one star-studded, super sexy event. No official word on public access to the event, although a sketchy ticket source has been found for the current prices of $1254 – $1313. Any takers?
Aloft Dallas/Bud Light Hotel is located in downtown Dallas, Texas.
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