Just the Facts:
* Hyundai will preview its 2011 Super Bowl advertising this Sunday during the AFC Championship game, focusing on the 2011 Hyundai Elantra and 2011 Hyundai Sonata.
* Sheep figure prominently in this year's ad campaign, a notable switch from the 2010 Super Bowl, when Minnesota Vikings quarterback Brett Favre was the star.
* Hyundai says the Super Bowl ad campaign will also feature online short films that discuss the "conspiracy behind compact car hypnosis."
FOUNTAIN VALLEY, California — Hyundai said it will preview its 2011 Super Bowl advertising this Sunday during the AFC Championship game, focusing on the 2011 Hyundai Elantra, 2011 Hyundai Sonata, sheep and the "conspiracy" theories behind boring small cars.
The Korean automaker is jumping on the trend of dragging out Super Bowl advertising in a two-week-long run-up to the big game, thus getting more mileage out of its ad dollars. In the past, Super Bowl advertising was a one-day event.
"Over the years the Super Bowl has provided a great avenue for us to reach a significant audience, and this year we are expanding that reach by jump-starting the campaign two weeks early during the AFC Championship game," said John Krafcik, Hyundai Motor America president and CEO in a statement on Thursday.
Hyundai has shifted gears from its approach for the 2010 Super Bowl, which featured Minnesota Vikings quarterback Brett Favre as "Father Time."
In the new Elantra ad, a sheep is behind the wheel of a small car as other drivers gasp in astonishment. The ad theme is dubbed "Snap Out of It" and assures buyers that small cars don't have to be dull. A companion ad showing children driving toy cars and outgrowing things like tiny twin beds makes the point that small cars don't have to be cramped.
Hyundai says the Super Bowl ad campaign will also feature online short films that discuss the "conspiracy behind compact car hypnosis." The Korean automaker isn't the only one to feature driving animals in its Super Bowl ads. Subaru has debuted an anti-Super Bowl ad campaign that features a dog driving a Subaru Forester.
No comments:
Post a Comment