Super Bowl XLV date and time won't start until early in February, but advertisers are getting their commercials started early for the 2011 campaign. Commercials ranging from 30 seconds to a full minute cost millions of dollars, and the advertisers want the attention of those viewing the big game.
As of this report, there are four teams remaining in the hunt for the ultimate NFL trophy: Chicago Bears, Green Bay Packers, NY Jets and Pittsburgh Steelers. The Super Bowl will officially have its two competitors as of Sunday evening after the NFC and AFC Championship games have been finalized. At least three advertisers will be testing shorter versions of their ads during those particular games though.
According to USA Today, one of these advertisers is Anheuser-Busch. They'll be trying out two 15-second teaser ads featuring the Clydesdale horses in a Wild west environment. Reportedly the beer manufacturing juggernaut will air five commercials of varying lengths for different products during Super Bowl XLV. However, these early ads will help them test the waters ahead of the big game.
Other advertisers included in this strategic move will be Audi and Hyundai-Sonata. They'll all be airing commercials early in an attempt to get a head start on the competition. In the past years, some of the tops ads have come from Coca-Cola, Doritos, Snickers, and Anheuser-Busch.
The question with this latest strategy, is will it help or hurt the advertisers? They're spending more money on early marketing, instead of saving their ammo for the real battle, Super Bowl Sunday. There's more viewers involved then, so the stakes are higher. Nonetheless, if this sort of strategy continues to evolve, it could leave many viewers less interested in the advertisements during the game, as they've seen them before.
Do you feel it makes sense for advertisers to start trying out their Super Bowl commercials early, or is it best to save them for the big game?
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