Super Bowl XLV Logo Unveiled By NFL

The new standard logo for the American Super Bowl XLV was unveiled today by the NFL and there’s a buzz on Twitter and some design blogs about it, although not very many images. There has been a new logo every year for the Superbowl but starting with the 2011 Super Bowl, the logo will basically remain almost the same. The only difference is that the Roman numerals and the stadium backdrop and will change for every year thereafter.

The silver XLV logo features the Lombardi Trophy, Roman Numerals and the Cowboys Stadium. Mark Waller, chief marketing officer for the NFL, said that this logo will be the permanent design for the Super Bowl, with each host city allowed to regionalize the logo. Waller said there will be a style guide for the logo which can be customized with the colors of the city. If you’re not up to scratch with your roman numerals XLV is 45.

Last years logo, a big, brasher, bolder affair was designed by Attik and was designed to look like a football whizzing through the goal posts with the Roman Numeral XLIV sitting either side.