A finalist in the annual Pepsi-owned Doritos Crash the Super Bowl ad contest was pulled from circulation because some members of the Catholic Church found the humorous spoof offensive. The NFL Super Bowl ad hopeful portrays catholic clergy enjoying great success by substituting snack food, Pepsi Max and Doritos, for the holy sacrament.
However, consuming the body and blood of Christ is no joking matter for some Catholics. Some vocal members of the Catholic Church were quite angry about the fan created commercial, even though the ad was selected by the public as one of 10 finalists in a contest for a coveted Super Bowl appearance.
The video shows the faithful lining up for Communion and getting Doritos instead of the Eucharist, the sacramental bread which Catholics believe is the body of Christ. And the sacramental wine, considered to be the blood of Christ, is served as Pepsi Max.
Catholics believe they are in "Communion" with God when they accept the Eucharist and the wine during Mass. Catholics believe the magic wine and crackers turn into the blood and body of Christ, which is, in and of itself, absurd, and a difficult notion to take seriously.
The ad has now been pulled from circulation, effectively censored, which is too bad. Censorship is always wrong, whether it is Muslims censoring cartoons of Mohammad, or Catholics censoring parodies of the holy sacrament.
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