Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event.[citation needed] In addition, many popular singers and musicians have performed during the event's pre-game and halftime ceremonies because of the exposure.
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Thursday, December 16, 2010
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Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event.[citation needed] In addition, many popular singers and musicians have performed during the event's pre-game and halftime ceremonies because of the exposure.
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