Lots of car companies are advertising themselves during the annual NFL throw-down, when Super Bowl XLV is broadcast live on Fox Network from Cowboys Field in Arlington, Texas, on February 6, 2011. Seeing the expectations of 100 million viewser, automakers eagerly jumped on-board with at least 20 spots, according to MediaWeek, referencing multiple sources.
Car Companies are using the Super Bowl XLV venue as a stage to showcase several new cars and these companies are :
Car Companies are using the Super Bowl XLV venue as a stage to showcase several new cars and these companies are :
- The original Big Three – Detroit automakers General Motors, Ford and Chrysler,
- Audi of America,
- BMW
- Mercedes-Benz
- Korean automaker Hyundai
- Kia
- Volkswagen
Counting all the car companies that are currently in (we’ll include Ford, even though they’re pre-game), the total is nine automakers planning to participate in Super Bowl XLV. Toyota and Nissan appear to be holdouts.
With the economy just beginning its upswing and car sales up, there’s certainly plenty of new product for the participating car companies to spotlight. The audience of 100 million-plus is enough to cause marketers to amp up their efforts to gain consumer recognition.
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