General Motors as GM's donated 70 NFL Super Bowl XL tickets to United Way, after shown bankruptcy last year. This is there try to get closer towards his customers. General Motors is a US based carmaker who always try to show their support in charities in every single occassion. They donated the tickets just to support youth health and wellness initiatives, as per the statement given by the company.
These tickets are divided into two packeges and includes two game tickets, four-night stay at an NFL-sanctioned hotel.
As per Craig Bierley, Director of Buick GMC Advertising and Sales Promotion that "GMC is excited about teaming up with the United Way to send 70 lucky NFL fans to the biggest event in professional sports".
They also said in statement that this auction is expected to raise $250,000, with all proceeds directed directed towards the United Way Hometown Huddle to support kids "get active and healthy".
As per Tracey Holmes, NFL partnership director at United Way Worldwide - "By teaming up with United Way and NFL, GMC and General Motors will help promote exercise and nutrition as part of a healthier lifestyle,"
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