NFL to offer a Super Bowl of Black Eyed Peas

Eating a bowl of black-eyed peas on New Year’s Day will bring prosperity...or so goes the timeless Southern tradition. The National Football League plans to have a prosperous halftime at Super Bowl XLV by serving up The Black Eyed Peas as the featured performer.

At last Thursday’s Dallas Cowboys' game against the New Orleans Saints, the NFL made the announcement that the Grammy award-winning group will perform Feb. 6 at Cowboys Stadium.

The Peas have sold more than 28 million albums worldwide and close to 31 million digital tracks since forming in 1998. Earlier this year, the band made history when Nielsen SoundScan validated the Peas’ history making chart topper “I Gotta Feeling” as the first song to ever hit the 6 million mark in digital downloads.



The song was the triumphant, front running single from the group’s multiplatinum album, The E.N.D., camping at No. 1 on the Billboard Hot 100 chart for fourteen weeks. The successful album spawned The Peas’ first three No. 1 hits. Along with “I Gotta Feeling”, the disk produced “Boom Boom Pow” (twelve weeks at No. 1) and “Imma Be” (two weeks at No. 1).

The Peas’ follow-up album, paradoxically named The Beginning, is set for release on Tuesday.

Based on the response of concert-going fans, the group is just hitting their stride. The Black Eyed Peas were the sixth highest grossing tour (29.5 million) for the first half of 2010 according to Pollstar’s Top 100 North American Tours.

The Peas follow on the heels of some legendary featured performers, including The Who, U2, The Rolling Stones, Bruce Springsteen & The E Street Band, Paul McCartney and Prince.