Audi today it has purchased airtime during the Super Bowl for the fourth consecutive year.
For Audi, the time slot is well worth the multi-billion dollar cost.
“Since Audi began advertising in the Super Bowl nearly four years ago, we’ve achieved record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game,” Scott Keogh, Audi’s chief marketing officer, said in a statement.
Audi said its spot will air during the first break after the game starts. But the German automaker declined to say what it spent for the time slot. Trade journal Advertising Age estimates advertisers are paying between $2.8 million and $3 million for 30 second spots during the 2011 Super Bowl.
Last year, Audi’s “Green Police” advertisement featured the Audi A3 TDI, and a soundtrack created by rock legends Cheap Trick.
As an automaker, Audi will be joined Chevrolet, which said recently it planned to return to the Super Bowl after a two-year hiatus.
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